Stakeholder Engagement Event
Work-Related Road Safety
Engage: The Client
The Department for Infrastructure and partners
Enrich: The Brief
Create an event designed for managers and professionals within the Road Transport, Logistics, Insurance, Bus/Coach, Courier, Retail, Safety and Government Sectors. The event was to engage an audience of key stakeholders on the issue of work-related road safety, why it is important and how to improve it.
Elevate: The Outcome
Podiem successfully reached out to the key representative bodies (including the Institutes of Highways & Transport, Insurance and Transport & Logistics) and secured their buy-in. This collaborative foundation, along with the securing of thought-leading speakers, helped to ensure that the project exceeded the performance targets including attendee numbers, publicity and positive delegate action post-event.
This was a landmark event for an issue that can quite literally be a matter of life and death. The event has succeeded in pushing the issue up the agenda of employers, policy makers and society at large.