Engage: The Client
Chartered Institute of Logistics & Transport (CILT)
Case Study
The NI Transport &
Logistics Gala Dinner
Enrich: The Brief
Podiem was engaged by CILT to review, refresh and reinvigorate the annual industry dinner with a view to attracting the key players within the sector, establishing it as a signature event and raising the profile of CILT.
Elevate: The Outcome
In partnership with the Institute we created a 4-year growth plan that would see the event move initially to the Harbour Office and then on to Titanic Belfast (both of which have a clear content fit with the sector). We refreshed the event brand, introduced a limited number of sponsorship positions and ensured the event content (in terms of both the social experience and the speaker/entertainment) was of the highest order. The growth plan, and associated objectives, have been achieved with 300 people regularly attending the event at the end of February each year.
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The team at Podiem have been instrumental in co-creating and delivering an event that has become the highlight of the CILT NI calendar and the envy of other CILT Regions in the UK and the Republic of Ireland
