Case Study

Insurance Institute of Northern Ireland

Masterclass Series

Engage: The Client

Insurance Institute of Northern Ireland (formerly Belfast Insurance Institute)

Enrich: The Brief

Podiem was engaged by the Insurance Institute to revamp its CPD events which primarily consisted of ‘lunch and learn’ events which typically attracted between 15-35 attendees.

Elevate: The Outcome

Podiem transformed the CPD activity by creating a ‘season’ of events, rebranding, repricing, rescheduling and introducing soft skills / business acumen slots alongside the technical insurance topics. This ensured that all events were relevant to all within the profession and the quality of speakers meant that the new ‘Premium’ masterclasses quickly established a reputation and buzz. The tangible outcomes of Podiem’s intervention included average event attendances rising from 25 to 125, ticket revenue increasing by 700% and sponsorship revenue increasing by 900%. The masterclass series in Northern Ireland was also hailed by the Chartered Insurance Institute HQ as the best CPD intervention in the UK.

Great subjects, great speakers, great value. An excellent diversified series, suitable for all professionals in our industry!

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