Case Study

The Eastside

Awards

Engage: The Client

The Eastside Awards Committee

Enrich: The Brief

Co-create and deliver The Eastside Awards as a way of highlighting and celebrating all that is good about East Belfast, whilst showcasing the contributions being made to the economic, social and community development of the area. Our project management covers all aspects of the awards from marketing and promotion, website management, sponsorship liaison, criteria setting, judging and the overall event management of the awards ceremony in January each year.

Elevate: The Outcome

The Eastside Awards, now in its fourth successful year, continues to grow in brand awareness, sponsorship, entry numbers and attendee numbers. With Belfast City Airport as principle sponsor since its inaugural year and an ever-growing bank of returning sponsors, the initiative has gone from strength to strength. Since 2017 attendee numbers have increased year on year by 40% and entry numbers by 20%. From initial concept to a recognisable brand, The Eastside Awards have continued to exceed the expectations of all involved.

The Podiem team have been involved in the Eastside Awards since their inception in 2016 when the Awards were all but an idea. Fast-forward 4 years, with Podiem’s help, the Awards have gained more traction than we thought was possible. They project manage all aspects of the initiative and consistently go above and beyond their brief to successfully deliver a great event. Along with the committee they have driven the growth of the awards and helped to showcase the best of East Belfast

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