Case Study


Enterprise Week 2020

Engage: The Client

Armagh City Banbridge & Craigavon Borough Council and Banbridge District Enterprise

Enrich: The Brief

To celebrate Global Entrepreneurship week 2020, Armagh City, Banbridge and Craigavon Borough Council commissioned Podiem to deliver 3 virtual events to provide insights from business leaders, world-class performers and motivational speakers. The 3 events were to be delivered in a mini-series during Enterprise Week, November 2020.

Elevate: The Outcome

Podiem identified 3 topics (Resilience & Adaptability, Vision & Traction and Wellbeing & Winning) that would attract a sizeable local business audience. The first event featured Mandy Hickson, a former fighter pilot and highly sought-after international speaker. The second event welcomed the Founder of PFK-FPM Accountants, Feargal McCormack, and award-winning social entrepreneur, Dave Linton. Performance psychologist Gerry Hussey and Irish International Hockey Player Lizzy Colvin brought the series to a fitting finale.. The 3 events welcomed a total of 342 registered attendees (which was above target) with a 100% audience approval rating.

“This excellent event reminded us that being true to ourselves is vital if we are to be true to others. Top performance is a combination of both physical and mental well-being”

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